The Plant for the Planet campaign was launched as a competition encouraging Qatalum employees to plant as many trees as they could. Employees were invited to collect designed plantation kits from the service center between 13 and 15 June and asked to plant seeds and grown the plant as part of their responsibility towards the environment. Over 300 kits were distributed, and employees engaging in the activity with their families shared photos and videos of the same on a pre-designated WhatsApp number, and on Qatalum’s social media platforms. The campaign was announced via the different internal communications platforms and one winner was chosen after the closing date of 5 July.
“Environmental pollution is one of the biggest issues facing the modern world today and we at Qatalum decided to take steps to do our part contributing to a green planet by launching the Plant for the Planet campaign,” said Environment & Sustainability Manager, Al-Maha Al-Majid. The planting campaign was launched by Qatalum CEO Khalid Mohamed Laram along with top executive directors who planted trees in the Qatalum garden June 13th 2021.
Tasiano Enrico, Occupational Hygiene Coordinator at Qatalum, was the winner of the Plant for the Planet campaign, and was chosen randomly from the photo and video submissions received. He received an iPhone12 Pro as his prize.
As part of the ESG Week, led by the Gulf Aluminium Council (GAC), Qatalum focused on five main topics – safety, hygiene, environment, sustainability and medical attention – targeting both employees and contractors at the company. These topics were covered using different channels including an ESG quiz, audio-visual presentations, webinars and talks in addition to the planting competition.
“We are very pleased with the participation of our employees and contractors who enthusiastically contributed their time to the initiative,” said CEO Khalid Laram. “Such initiatives help change behaviours and increase engagement in caring for the surroundings in which people live, and in turn for our planet. Our environment deserves attention and Qatalum will continue to dedicate our time and resources to green causes.”