Page 37 - Altogether Magazine Issue 5 English
P. 37
GULF SMELTERS DISCUSS MUTUAL
CSR INITIATIVE
A joint approach to CSR activities in the region would have
far reaching benefits both for society and the establishment
of the region as an international aluminium hub.
Members representing the Corporate Social Qatalum’s Communication Manager believes that a
Responsibility (CSR) committee of the Gulf smelters met combined effort towards CSR in this growing region
in Qatar on the 4th of March 2014. will allow for the rest of the world to recognising the
The first meeting of its kind on CSR was hosted by sustainable efforts placed by smelters in the Gulf to
Qatalum’s Communication Manager, Ibrahim Fakhri become globally competitive in all aspects of their
and was attended by representatives from Ma’aden, business.
Alba, Sohar and Emirates Global Aluminium (EGA). The This sentiment was echoed by the committee as they
meeting was chaired by the elected chairperson for the discussed issues on marketing a joint CSR strategy by
smelter CSR initiative, Mohammad Yahya from EGA. the GAC. The need for a collective effort in branding,
On the agenda was the establishment of a mission, vision marketing and advertising would furthering the efforts
and guidelines for the Gulf smelter association (GAC) CSR done by individual companies in the region.
Committee that would enable its joint future business Both the GAC and ARABAL, along with exhibitions,
direction. The deadline set was the 20th of March 2014. conferences and day to day communications activities
Some of the key values for the Gulf smelter – CSR would play a part as vehicles for GAC - CSR. Final notes
guidelines were that they followed international norms were made on the dedicated budget to be approved by
and pay attention to local requirements with respect to the GAC board by the next meeting in May 2014.
the large export markets for GAC alloy products.
In particular, it was decided to suggest that the GAC
smelters begin the practice of dedicating a percentage of
profits to CSR activities as is the norm in for many
global companies.
CSR INITIATIVE
A joint approach to CSR activities in the region would have
far reaching benefits both for society and the establishment
of the region as an international aluminium hub.
Members representing the Corporate Social Qatalum’s Communication Manager believes that a
Responsibility (CSR) committee of the Gulf smelters met combined effort towards CSR in this growing region
in Qatar on the 4th of March 2014. will allow for the rest of the world to recognising the
The first meeting of its kind on CSR was hosted by sustainable efforts placed by smelters in the Gulf to
Qatalum’s Communication Manager, Ibrahim Fakhri become globally competitive in all aspects of their
and was attended by representatives from Ma’aden, business.
Alba, Sohar and Emirates Global Aluminium (EGA). The This sentiment was echoed by the committee as they
meeting was chaired by the elected chairperson for the discussed issues on marketing a joint CSR strategy by
smelter CSR initiative, Mohammad Yahya from EGA. the GAC. The need for a collective effort in branding,
On the agenda was the establishment of a mission, vision marketing and advertising would furthering the efforts
and guidelines for the Gulf smelter association (GAC) CSR done by individual companies in the region.
Committee that would enable its joint future business Both the GAC and ARABAL, along with exhibitions,
direction. The deadline set was the 20th of March 2014. conferences and day to day communications activities
Some of the key values for the Gulf smelter – CSR would play a part as vehicles for GAC - CSR. Final notes
guidelines were that they followed international norms were made on the dedicated budget to be approved by
and pay attention to local requirements with respect to the GAC board by the next meeting in May 2014.
the large export markets for GAC alloy products.
In particular, it was decided to suggest that the GAC
smelters begin the practice of dedicating a percentage of
profits to CSR activities as is the norm in for many
global companies.
